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A rebrand for the chain’s 25th anniversary. The older half of our team remembered the taste from childhood; the younger half had never tried it. That gap was the starting point.
A special project for Familia: five stylists, more than eighty influencers, 14.5M reach at a cost per view of 0.85 roubles — assembled under a tight deadline.
We took on the ZONE 51 channel without knowing the gaming audience from the inside. Nine months later: 26,000 subscribers, engagement twice the category norm, and over 1.5M roubles in sales through a bot.
